Employee Communication: An often overlooked aspect for improving your multi-year benefits strategy.

Posted On: March 14, 2018 | By: Abigail Cutler

Has your strategy for communicating benefits to your employees evolved in the past several years? If the answer is no, you are missing an important aspect of your overall benefits strategy.


Axion is impacting mid-market employers by implementing a market-driven approach to communications. What is this approach?


In the past, benefits communications were insignificant. The goal of communication was to update benefit guides or highlight sheets, keep forms available for employees, and provide an annual newsletter to summarize updates and improvements to benefits.


Today, you should focus on motivating employees to best utilize their benefits. Moving to this innovative approach allows for specific objectives, measurable success, and a direct communication to targeted audiences.


How challenging is it to change your communication strategy? Axion provides employers with a proven step-by-step approach to ensure a successful program. A high-level view of the road map includes researching the audience, setting measurable goals, creating a communications calendar, implementation, and measuring results.


By partnering with Axion, your communications strategy will improve:

  • The perception on the value of your benefits package
  • Employee participation, utilization, and steerage to plans that will positively impact your multi-year benefits strategy